When and why consumers prefer products from user-driven firms

Management research has shown that involving customers in your product design can be an effective strategy. Muji furniture and Threadless apparel are just two examples of how powerful this strategy can be. Indeed, user-driven marketing strategies are being deployed widely by a growing number of corporations, from Dell's crowd-sourcing initiatives to Starbucks “Design your own Drink”.

Regulations and Standards Management (RSM)

What is Regulations and Standards Management?

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